Site speed
We measure load times on mobile and desktop and identify what slows things down: images, duplicated scripts and unnecessary resources.
Online store audit
Your store gets visitors, but not enough sales?
We audit online stores to find out why traffic isn’t turning into sales. We analyze site speed, cart abandonment, conversion rate, SEO and real user behavior and, if you want, we make test purchases to evaluate the whole process, from payment to delivery.
I want to audit my storeSigns something is holding back your sales
Before spending more on ads, it’s worth understanding where your store is losing sales. The audit shows it with real data, not assumptions.
- Your site is slow on mobile, and many visitors leave before seeing the first product.
- Lots of customers add products to the cart, but few complete the purchase.
- You invest in ads and traffic grows, but the conversion rate doesn’t follow.
- Stock, prices or product names don’t match your internal system.
What we analyze
A complete view of your store, from the outside in.
Real user behavior
With tools like Microsoft Clarity and Google Analytics, we analyze real sessions: quick backs, scroll depth, dead clicks and cart abandonment.
Checkout process
We review every step, from product page to payment, to find where customers give up.
Store SEO
Duplicate titles and descriptions, pages that don’t show up on Google and issues created by the platform itself.
Catalog & integrations
Consistency between the store and your management system: stock, prices, names, colors and variants.
Customer service & communication
Response times on contact channels and the messages customers get during and after a purchase.
What you get
Clear results for your technical team and for management.
After the audit, we can implement the improvements through our support and evolution service.
See support & evolution- Technical report with evidence
- Executive report for management
- Glossary of technical terms
- Results presentation
- Issues ranked by priority
- 6-month improvement plan
- Owners and measurable goals per action
- Test purchase records (with-purchase option)
- Conversion funnel setup (optional)
- Implementation proposal, if you want our help
Two options, depending on what you need to know
In the remote audit, we analyze your store from the outside, just like any visitor would, and add behavior data from the analytics tools you already use. We don’t need server access.
In the audit with test purchases, we also buy as real customers, on different phones, payment methods and delivery options, to measure dispatch times, process errors and the quality of receipts and communications.
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Remote: speed, SEO and behavior
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With purchases: the full process, through delivery
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No access to your server
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Real data, not assumptions
Works with your platform
We audit stores on Nuvemshop/Tiendanube, Shopify, WooCommerce, VTEX and other platforms, including the integration with your company’s management system.
See automation & integrationsMeasurement set up right
When conversion funnels aren’t configured, tools record behavior but don’t show at which step customers drop off. We leave measurement ready so you can keep tracking progress.
See support & evolutionHow the audit works
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01
Understand your store
Platform, systems, sales channels and what worries you most today.
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02
Collect the data
External measurements, real session analysis and, in the with-purchase option, test purchases.
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03
Analyze and prioritize
Every issue with evidence, impact and priority.
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04
Present the results
Reports and presentations for your technical team and for management.
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05
Action plan
Improvements with owners, timelines and measurable goals, plus the option to implement them together.
Online store audit FAQ
How long does an audit take?
It depends on the store’s size and the option chosen. As a reference, a full audit with test purchases usually takes about three weeks. The exact timeline is set in the proposal.
Do you need access to the server or the platform?
Not to the server. To analyze user behavior, we ask for read-only access to the analytics tools your store already uses, like Microsoft Clarity or Google Analytics.
Who pays for the test purchases?
The purchases are real, and their cost is agreed in the proposal. That way we evaluate exactly what a customer experiences: payment, receipts, dispatch time and delivery.
My store has no analytics tools installed. Can it be audited?
Yes. We run the external measurements and can install and configure the tools to collect real data before completing the analysis.
Do you fix the issues you find?
The audit delivers the diagnosis and the plan. If you want, we implement the improvements through our support and evolution service or work alongside your team.
Does the audit work for any platform?
Yes: Nuvemshop/Tiendanube, Shopify, WooCommerce, VTEX and others. The method is the same; the tools and each platform’s limits change.
Find out where your store is losing sales
Tell us your platform, how your traffic looks and what worries you most today. We’ll recommend the audit option that makes the most sense and what it can reveal.